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The Brand Advocate: A Strategy-Driven Workbook



By: William Nissim(Author)

Language: English

Genre: Business, Finance & Law

Publisher: iUniverse (21 Dec. 2005)

Format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

The original title of the book: The Brand Advocate: A Strategy-Driven Workbook

What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate.In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by means of an interactive approach. Nissim takes his accumulated professional experience and education in this field and condenses it into building blocks that help you create a powerful brand strategy for your organization. Topics include:The basics of brandingBranding essentialsMarket analysisTraps and pitfallsROI and other brand metricsAnd much more!In order to be successful, companies must elevate branding to a strategic position within the organization. The Brand Advocate will guide you through the steps of building a successful brand.

Bill Nissim's professional career includes ownership of an Aerospace firm, Fortune 500 Divisional Manager and Marketing Director for a privately held company.(23) He's published over sixteen articles on brand strategy in well respected marketing web sites, newsletters, and global magazines. He holds a BA in Advertising and MA in Marketing Communications.

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